Welcome to

your best writing!


You've seen it before: an offer to teach you how to write from a self-professed "expert." But when you go to their Amazon page or search for them online, you see:

  • a half-dozen books with a handful of reviews.
  • someone whose "bestseller" has only sold a hundred copies
  • someone who claims to teach but can't claim success.


NOT THIS TIME.


This time, your teacher is Michaelbrent Collings!



This time, your teacher is an


Internationally bestselling novelist

  • hundreds of thousands of copies of his books sold worldwide
  • tens of millions of Kindle Unlimited page reads)

Screenwriter

  • Writer of multiple movies starring Hollywood A-listers
  • Member of the Writers Guild of America

The only author ever to be a finalist for the 

  • Dragon Award (multiple times)
  • Bram Stoker Award finalist (multiple times)
           - and -
  • RONE Award


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully  nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)



Michaelbrent's books have been translated into multiple languages, sold hundreds of thousands of copies worldwide, and racked up tens of millions of page reads on Amazon's Kindle Unlimited program.


In short: Michaelbrent sells more books than most New York Times Bestsellers.


And he wants to teach YOU the marketing tips and tricks he's used to break the marketing code and find success!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Kickstart your writing!


Best known for thrills (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), he's written bestsellers in a dozen genres, ranging from romance to horror; from sci-fi/fantasy to humor and beyond. 



He's helped thousands of people how to up their writing game, from brand-new writers to multi-million-selling #1 New York Times and USA Today bestsellers.



What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

Read More

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

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5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

Read More

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

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5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

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5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

Read Less
5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

Read Less

Lock in your spot!



Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With tens of thousands of ratings and reviews of his work by readers all over the world, critics, authors, and audiences agree: Michaelbrent knows how to tell a story...


...and how to sell a story.



Now he wants to share the secrets of his writing methods with you!

In this comprehensive Story and the Art and Craft of Writing course, you will learn storytelling techniques--from inception to publication. Some of what you will learn:


The First Critical Step in Marketing

  • Why an audience persona matters
  • How to create one
  • How to use it to make critical marketing decisions


Facebook and Amazon Ads

  • Creation
  • Common mistakes
  • Optimization


How to Sell Your Books in Person

  • Mindsets even an introvert can use to sell in person
  • The trick to selling without feeling pushy
  • Michaelbrent's script for making tens of thousands of dollars in LIVE sales


And (we hate to say it, but it's true) so much more!



So sit back, grab a pen and paper for notes...


...and let's get writing!


Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter

Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction. In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR. An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Start now, pay later...


Get started with a free trial!

Course curriculum

  • 1

    How To Target The Right Audience With An Audience Persona

    • How to Target the Right Audience with an Audience Persona--Lesson 01--Intro

    • How to Target the Right Audience with an Audience Persona--Lesson 02--Understanding Your Audience

    • How to Target the Right Audience with an Audience Persona--Lesson 03--Where IS Your Audience

    • How to Target the Right Audience with an Audience Persona--Lesson 04--Identifying New Growth

    • How to Target the Right Audience with an Audience Persona--Lesson 05--My Audience Persona

    • How to Target the Right Audience with an Audience Persona--Lesson 06--Audience Research

  • 2

    How To Build An Author Mailing List--0 To 10,000 In Under Six Month---And To 30,000 In Less Than A Year!!

    • Lesson 01--Intro and Reality Check

    • Lesson 02--Why Mailing Lists Rock

    • Lesson 03--CRM

    • Lesson 04--Emails

    • Lesson 05--Value Added (Part 1)

    • Lesson 06--Value Added (Part 2)

    • Lesson 07--Value Added (Part 3)

    • Mailing Lists--Lesson 08--Value Added (Part 4)

    • Mailing Lists--Lesson 09--Organic (Part 1)

    • Mailing Lists--Lesson 10--Organic (Part 2)

    • Mailing Lists--Lesson 11--Organic (Part 3)

    • Examples and Explanations: The End of Your Book

    • Mailing Lists--Lesson 12--Speaking (Part 1)

    • Lesson 13--Speaking (Part 2)

    • Mailing Lists--Lesson 14--Speaking (Part 3)

    • Mailing Lists--Lesson 15--Gamify!

    • Mailing Lists--Lesson 16--Gamify! (Part 2)

    • Sumo Thoughts

    • GUIDE: How To Sumo

    • Mailing Lists--Lesson 17--Cross-Promo (Part 1)

    • Mailing Lists--Lesson 18--Cross-Promo (Part 2)

    • Mailing Lists--Lesson 19--Cross-Promo (Part 3)

    • Mailing Lists--Lesson 20--Cross-Promo (Part 4)

    • Mailing Lists--Lesson 21--Cross-Promo (Part 5)

    • Mailing Lists--Lesson 22--Cross-Promo (Part 6)

    • Mailing Lists--Lesson 23--Cross-Promo (Part 7)

    • Mailing Lists--Lesson 24--Your Website

    • Mailing Lists--Lesson 25--Social Media (Part 1)

    • Mailing Lists--Lesson 26--Social Media (Part 2)

    • Mailing Lists--Lesson 27--Be Their Guest...(Part 1)

    • Mailing Lists--Lesson 28--Be Their Guest... (Part 2)

    • Mailing Lists--Lesson 29--Your Signature

    • Signatures: Examples and Cautions

    • Mailing Lists--Lesson 30--Mention It!

    • Mailing Lists--Lesson 31--Let's Revisit Codes (But Not Just Any Kind)

    • Mailing Lists--Lesson 32--Paid Ads--Intro to Paid Ads

    • Mailing Lists--Lesson 33--Paid Ads--Preliminary Requirements

    • Mailing Lists--Lesson 34--Paid Ads--Campaign Setup

    • Mailing Lists--Lesson 35--Paid Ads--Ad Set

    • Mailing Lists--Lesson 36--Paid Ads--Ad Setup

    • Mailing Lists--Lesson 37--Paid Ads--Image Selection

    • Mailing Lists--Lesson 38--Paid Ads--Primary Text

    • CAUTIONS RE: Creating "Good" Copy

    • Mailing Lists--Lesson 39--Paid Ads--Headline and Description

    • Mailing Lists--Lesson 40--Paid Ads--Instant Form (Part 1)

    • Mailing Lists--Lesson 41--Paid Ads--Instant Form (Part 2) and Downloading

    • Need A "Free"/Websiteless Privacy Policy Option?

    • GUIDE: Creating A "Free" Privacy Policy

    • CAUTION: Don't Forget Your Leads!

    • GUIDE: How To Download Your New Leads

    • Supplemental--Images That Work

  • 3

    How to Create Amazon Ads for Your Book

    • Basic Concepts With Amazon Ads

    • Important Words To Know (downloadable)

    • Getting Started With Amazon Ads--Lesson 01--Intro

    • Getting Started With Amazon Ads--Lesson 02--Signing Into Amazon Advertising

    • Getting Started With Amazon Ads--Lesson 03--Dashboard Overview

    • Getting Started With Amazon Ads--Lesson 04--Different Amazon Ad Types

    • Getting Started With Amazon Ads--Lesson 05--Ad Format and Product Selection

    • Getting Started With Amazon Ads--Lesson 06--Product Targeting

    • Getting Started With Amazon Ads--Lesson 07--Keywords and Bid Types

    • Getting Started With Amazon Ads--Lesson 08--How Bidding Works

    • Getting Started With Amazon Ads--Lesson 09--Negative Keywords

    • Getting Started With Amazon Ads--Lesson 10--Ad Creative

    • Getting Started With Amazon Ads--Lesson 11--Bidding Strategy

    • Getting Started With Amazon Ads--Lesson 12--Scheduling and Launch

    • Getting Started With Amazon Ads--Lesson 13--Step-by-Step Overview (part 1)

    • Getting Started With Amazon Ads--Lesson 13--Step-by-Step Overview (part 2)

  • 4

    How to Analyze and Improve Your Amazon Book Ads

    • Lesson 01--Introduction to Consistency

    • Lesson 02--Intro to the Elements

    • New LessLesson 03--Additional Elementson

    • Lesson 04--Keywords

    • Lesson 04.1 Amazon's Search Bar

    • Lesson 04.2 Google Keyword Planner

    • Lesson 05--Ad Copy

    • Lesson 06--Product Page

    • Lesson 07--Targeting

    • Lesson 08--Strategy, Placement, and Outside Sources

    • Lesson 09--Monitoring Sales and KENP

    • Lesson 10--Monitoring Metrics Overview

    • Lesson 11--Monitoring Sales, Spend, and KENP

    • Lesson 12--Monitoring ACoS

    • Lesson 13--Monitoring CTR

    • Lesson 14--Monitoring CVR

    • Lesson 15--Tweaking (Optimizing)

    • Lesson 16--Budget Rules

    • Lesson 17--Weekly Schedule

    • Lesson 18: Expanded Weekly Schedule

  • 5

    How To Create Facebook Ads For Your Book

    • Facebook Ads Basics--Terms to Know

    • Facebook Ads Basics--Lesson 01--Introduction

    • NOTE: Get a business page!

    • GUIDE: How to Create a Facebook Business Page

    • Facebook Ads Basics--Lesson 02--Ad Hierarchy

    • More on Facebook Ad Structure

    • Facebook Ads Basics--Lesson 03--Buying Type

    • Facebook Ads Basics--Lesson 04--Campaign Ad Objectives

    • Facebook Ads Basics--Lesson 05--Campaign Naming

    • Facebook Ads Basics--Lesson 06--Special Ad Categories

    • Facebook Ads Basics--Lesson 07--Campaign details

    • Facebook Ads Basics--Lesson 08--AB Test

    • Facebook Ads Basics--Lesson 09--Campaign budget

    • Facebook Ads Basics--Lesson 10--Campaign bid strategy

    • Facebook Ads Basics--Lesson 11--Ad set name

    • Facebook Ads Basics--Lesson 12--Conversion

    • Facebook Ads Basics--Lesson 13--Performance Goal

    • Facebook Ads Basics--Lesson 14--Dynamic creative

    • Facebook Ads Basics--Lesson 15--Budget & Schedule

    • Facebook Ads Basics--Lesson 16--Audience Creation

    • Facebook Ads Basics--Lesson 17--Audience--Detailed Targeting

    • Facebook Ads Basics--Lesson 18--Audience--Narrowing

    • Facebook Ads Basics--Lesson 19--Placements

    • Facebook Ads Basics--Lesson 20--Brand Safety

    • Facebook Ads Basics--Lesson 21--Ad name

    • Facebook Ads Basics--Lesson 22--Identity part 1

    • Facebook Ads Basics--Lesson 23--Identity part 2

    • GUIDE: How to Switch to a Professional Account on Instagram

    • Facebook Ads Basics--Lesson 24--Ad setup

    • Facebook Ads Basics--Lesson 25--Format

    • Facebook Ads Basics--Lesson 26--Ad Creative

    • Note on Ad Images

    • Facebook Ads Basics--Lesson 27--Optimize creative

    • Facebook Ads Basics--Lesson 28--Ad Copy

    • Facebook Ads Basics--Lesson 29--Browser Add-ons

    • Facebook Ads Basics--Lesson 30--CTA

    • Facebook Ads Basics--Lesson 31--Tracking

    • Facebook Ads Basics--Lesson 32--Conclusion

    • NOTE: The Facebook Ads Library

  • 6

    How To Analyze And Improve Your Facebook Ads

    • Important Concepts/Words To Understand With Your Facebook Ads

    • Lesson 01--Dashboard and Data Sets

    • Lesson 02--Focus on Metrics

    • Getting Reports of Your Analytics in Facebook Ads

    • Facebook Audience Insights

    • Lesson 03--Mindset Matters

    • Coming up next...

    • Lesson 04--High Cost, Low ROAS

    • Lesson 05--Low ROAS Cause 1

    • Lesson 06--Low ROAS Cause 2

    • GUIDE: Getting Reports of Your Analytics in Facebook Ads

    • Lesson 07--Lookalike Audiences

    • Lesson 08--Ad Copy

    • Lesson 09--Ad Image

    • And now for even more problems...

    • Lesson 10--Focusing on Vanity

    • Lesson 11--Failure to Analyze

    • Lesson 12--Not Allowing Time

    • Lesson 13--Trying to Get Everyone

    • Lesson 14--More on A/B Testing

    • GUIDE: How to Create an AB Test for Your Facebook Ad

    • Lesson 15--Conclusion

    • New Lesson

  • 7

    How To Sell Your Books In Person

    • Lesson 01--Attitude

    • Lesson 02--Location

    • Lesson 03--Skills overview

    • Lesson 04--Ability to Speak

    • Lesson 05--Your Pitch

    • Lesson 06--Product

    • Lesson 07--That Thing on Your Face

    • Lesson 08--Kindness-The Sequel

    • Lesson 09--Willingness to Chat

    • Lesson 10--Compound Your Interest

    • Lesson 11--The Easy Open

    • Lesson 12--Interest Gauging

    • Lesson 13--Offer of Assistance

    • Lesson 14--Don't Downsell!

    • Lesson 15--Conclusion

Pricing options


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