Welcome to

your best writing!


You've seen it before: an offer to teach you how to write from a self-professed "expert." But when you go to their Amazon page or search for them online, you see:

  • a half-dozen books with a handful of reviews.
  • someone whose "bestseller" has only sold a hundred copies
  • someone who claims to teach but can't claim success.


NOT THIS TIME.


This time, your teacher is Michaelbrent Collings!



This time, your teacher is an

Internationally bestselling novelist

  • hundreds of thousands of copies of his books sold worldwide
  • tens of millions of Kindle Unlimited page reads)

Screenwriter

  • Writer of multiple movies starring Hollywood A-listers
  • Member of the Writers Guild of America

The only author ever to be a finalist for the 

  • Dragon Award (multiple times)
  • Bram Stoker Award finalist (multiple times)
           - and -
  • RONE Award


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)



Michaelbrent's books have been translated into multiple languages, sold hundreds of thousands of copies worldwide, and racked up tens of millions of page reads on Amazon's Kindle Unlimited program.


In short: Michaelbrent sells more books than most New York Times Bestsellers.


And he wants to teach YOU the marketing tips and tricks he's used to break the marketing code and find success!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Kickstart your writing!


Best known for thrills (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), he's written bestsellers in a dozen genres, ranging from romance to horror; from sci-fi/fantasy to humor and beyond. 



He's helped thousands of people how to up their writing game, from brand-new writers to multi-million-selling #1 New York Times and USA Today bestsellers.


What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

Read More

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

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5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

Read More

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

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5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

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5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

Read Less
5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

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Lock in your spot!


Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With tens of thousands of ratings and reviews of his work by readers all over the world, critics, authors, and audiences agree: Michaelbrent knows how to tell a story...


...and how to sell a story.



Now he wants to share the secrets of his writing methods with you!

In this comprehensive Story and the Art and Craft of Writing course, you will learn storytelling techniques--from inception to publication. Some of what you will learn:


The First Critical Step in Marketing

  • Why an audience persona matters
  • How to create one
  • How to use it to make critical marketing decisions


Facebook and Amazon Ads

  • Creation
  • Common mistakes
  • Optimization


How to Sell Your Books in Person

  • Mindsets even an introvert can use to sell in person
  • The trick to selling without feeling pushy
  • Michaelbrent's script for making tens of thousands of dollars in LIVE sales


And (we hate to say it, but it's true) so much more!



So sit back, grab a pen and paper for notes...


...and let's get writing!


Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction.

In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR.

An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Start now, pay later...


Get started with a free trial!

Course curriculum

    1. How to Target the Right Audience with an Audience Persona--Lesson 01--Intro

    2. How to Target the Right Audience with an Audience Persona--Lesson 02--Understanding Your Audience

    3. How to Target the Right Audience with an Audience Persona--Lesson 03--Where IS Your Audience

    4. How to Target the Right Audience with an Audience Persona--Lesson 04--Identifying New Growth

    5. How to Target the Right Audience with an Audience Persona--Lesson 05--My Audience Persona

    6. How to Target the Right Audience with an Audience Persona--Lesson 06--Audience Research

    1. Lesson 01--Intro and Reality Check

    2. Lesson 02--Why Mailing Lists Rock

    3. Lesson 03--CRM

    4. Lesson 04--Emails

    5. Lesson 05--Value Added (Part 1)

    6. Lesson 06--Value Added (Part 2)

    7. Lesson 07--Value Added (Part 3)

    8. Mailing Lists--Lesson 08--Value Added (Part 4)

    9. Mailing Lists--Lesson 09--Organic (Part 1)

    10. Mailing Lists--Lesson 10--Organic (Part 2)

    11. Mailing Lists--Lesson 11--Organic (Part 3)

    12. Examples and Explanations: The End of Your Book

    13. Mailing Lists--Lesson 12--Speaking (Part 1)

    14. Lesson 13--Speaking (Part 2)

    15. Mailing Lists--Lesson 14--Speaking (Part 3)

    16. Mailing Lists--Lesson 15--Gamify!

    17. Mailing Lists--Lesson 16--Gamify! (Part 2)

    18. Sumo Thoughts

    19. GUIDE: How To Sumo

    20. Mailing Lists--Lesson 17--Cross-Promo (Part 1)

    21. Mailing Lists--Lesson 18--Cross-Promo (Part 2)

    22. Mailing Lists--Lesson 19--Cross-Promo (Part 3)

    23. Mailing Lists--Lesson 20--Cross-Promo (Part 4)

    24. Mailing Lists--Lesson 21--Cross-Promo (Part 5)

    25. Mailing Lists--Lesson 22--Cross-Promo (Part 6)

    26. Mailing Lists--Lesson 23--Cross-Promo (Part 7)

    27. Mailing Lists--Lesson 24--Your Website

    28. Mailing Lists--Lesson 25--Social Media (Part 1)

    29. Mailing Lists--Lesson 26--Social Media (Part 2)

    30. Mailing Lists--Lesson 27--Be Their Guest...(Part 1)

    31. Mailing Lists--Lesson 28--Be Their Guest... (Part 2)

    32. Mailing Lists--Lesson 29--Your Signature

    33. Signatures: Examples and Cautions

    34. Mailing Lists--Lesson 30--Mention It!

    35. Mailing Lists--Lesson 31--Let's Revisit Codes (But Not Just Any Kind)

    36. Mailing Lists--Lesson 32--Paid Ads--Intro to Paid Ads

    37. Mailing Lists--Lesson 33--Paid Ads--Preliminary Requirements

    38. Mailing Lists--Lesson 34--Paid Ads--Campaign Setup

    39. Mailing Lists--Lesson 35--Paid Ads--Ad Set

    40. Mailing Lists--Lesson 36--Paid Ads--Ad Setup

    41. Mailing Lists--Lesson 37--Paid Ads--Image Selection

    42. Mailing Lists--Lesson 38--Paid Ads--Primary Text

    43. CAUTIONS RE: Creating "Good" Copy

    44. Mailing Lists--Lesson 39--Paid Ads--Headline and Description

    45. Mailing Lists--Lesson 40--Paid Ads--Instant Form (Part 1)

    46. Mailing Lists--Lesson 41--Paid Ads--Instant Form (Part 2) and Downloading

    47. Need A "Free"/Websiteless Privacy Policy Option?

    48. GUIDE: Creating A "Free" Privacy Policy

    49. CAUTION: Don't Forget Your Leads!

    50. GUIDE: How To Download Your New Leads

    51. Supplemental--Images That Work

    1. Basic Concepts With Amazon Ads

    2. Important Words To Know (downloadable)

    3. Getting Started With Amazon Ads--Lesson 01--Intro

    4. Getting Started With Amazon Ads--Lesson 02--Signing Into Amazon Advertising

    5. Getting Started With Amazon Ads--Lesson 03--Dashboard Overview

    6. Getting Started With Amazon Ads--Lesson 04--Different Amazon Ad Types

    7. Getting Started With Amazon Ads--Lesson 05--Ad Format and Product Selection

    8. Getting Started With Amazon Ads--Lesson 06--Product Targeting

    9. Getting Started With Amazon Ads--Lesson 07--Keywords and Bid Types

    10. Getting Started With Amazon Ads--Lesson 08--How Bidding Works

    11. Getting Started With Amazon Ads--Lesson 09--Negative Keywords

    12. Getting Started With Amazon Ads--Lesson 10--Ad Creative

    13. Getting Started With Amazon Ads--Lesson 11--Bidding Strategy

    14. Getting Started With Amazon Ads--Lesson 12--Scheduling and Launch

    15. Getting Started With Amazon Ads--Lesson 13--Step-by-Step Overview (part 1)

    16. Getting Started With Amazon Ads--Lesson 13--Step-by-Step Overview (part 2)

    1. Lesson 01--Introduction to Consistency

    2. Lesson 02--Intro to the Elements

    3. New LessLesson 03--Additional Elementson

    4. Lesson 04--Keywords

    5. Lesson 04.1 Amazon's Search Bar

    6. Lesson 04.2 Google Keyword Planner

    7. Lesson 05--Ad Copy

    8. Lesson 06--Product Page

    9. Lesson 07--Targeting

    10. Lesson 08--Strategy, Placement, and Outside Sources

    11. Lesson 09--Monitoring Sales and KENP

    12. Lesson 10--Monitoring Metrics Overview

    13. Lesson 11--Monitoring Sales, Spend, and KENP

    14. Lesson 12--Monitoring ACoS

    15. Lesson 13--Monitoring CTR

    16. Lesson 14--Monitoring CVR

    17. Lesson 15--Tweaking (Optimizing)

    18. Lesson 16--Budget Rules

    19. Lesson 17--Weekly Schedule

    20. Lesson 18: Expanded Weekly Schedule

    1. Facebook Ads Basics--Terms to Know

    2. Facebook Ads Basics--Lesson 01--Introduction

    3. NOTE: Get a business page!

    4. GUIDE: How to Create a Facebook Business Page

    5. Facebook Ads Basics--Lesson 02--Ad Hierarchy

    6. More on Facebook Ad Structure

    7. Facebook Ads Basics--Lesson 03--Buying Type

    8. Facebook Ads Basics--Lesson 04--Campaign Ad Objectives

    9. Facebook Ads Basics--Lesson 05--Campaign Naming

    10. Facebook Ads Basics--Lesson 06--Special Ad Categories

    11. Facebook Ads Basics--Lesson 07--Campaign details

    12. Facebook Ads Basics--Lesson 08--AB Test

    13. Facebook Ads Basics--Lesson 09--Campaign budget

    14. Facebook Ads Basics--Lesson 10--Campaign bid strategy

    15. Facebook Ads Basics--Lesson 11--Ad set name

    16. Facebook Ads Basics--Lesson 12--Conversion

    17. Facebook Ads Basics--Lesson 13--Performance Goal

    18. Facebook Ads Basics--Lesson 14--Dynamic creative

    19. Facebook Ads Basics--Lesson 15--Budget & Schedule

    20. Facebook Ads Basics--Lesson 16--Audience Creation

    21. Facebook Ads Basics--Lesson 17--Audience--Detailed Targeting

    22. Facebook Ads Basics--Lesson 18--Audience--Narrowing

    23. Facebook Ads Basics--Lesson 19--Placements

    24. Facebook Ads Basics--Lesson 20--Brand Safety

    25. Facebook Ads Basics--Lesson 21--Ad name

    26. Facebook Ads Basics--Lesson 22--Identity part 1

    27. Facebook Ads Basics--Lesson 23--Identity part 2

    28. GUIDE: How to Switch to a Professional Account on Instagram

    29. Facebook Ads Basics--Lesson 24--Ad setup

    30. Facebook Ads Basics--Lesson 25--Format

    31. Facebook Ads Basics--Lesson 26--Ad Creative

    32. Note on Ad Images

    33. Facebook Ads Basics--Lesson 27--Optimize creative

    34. Facebook Ads Basics--Lesson 28--Ad Copy

    35. Facebook Ads Basics--Lesson 29--Browser Add-ons

    36. Facebook Ads Basics--Lesson 30--CTA

    37. Facebook Ads Basics--Lesson 31--Tracking

    38. Facebook Ads Basics--Lesson 32--Conclusion

    39. NOTE: The Facebook Ads Library

    1. Important Concepts/Words To Understand With Your Facebook Ads

    2. Lesson 01--Dashboard and Data Sets

    3. Lesson 02--Focus on Metrics

    4. Getting Reports of Your Analytics in Facebook Ads

    5. Facebook Audience Insights

    6. Lesson 03--Mindset Matters

    7. Coming up next...

    8. Lesson 04--High Cost, Low ROAS

    9. Lesson 05--Low ROAS Cause 1

    10. Lesson 06--Low ROAS Cause 2

    11. GUIDE: Getting Reports of Your Analytics in Facebook Ads

    12. Lesson 07--Lookalike Audiences

    13. Lesson 08--Ad Copy

    14. Lesson 09--Ad Image

    15. And now for even more problems...

    16. Lesson 10--Focusing on Vanity

    17. Lesson 11--Failure to Analyze

    18. Lesson 12--Not Allowing Time

    19. Lesson 13--Trying to Get Everyone

    20. Lesson 14--More on A/B Testing

    21. GUIDE: How to Create an AB Test for Your Facebook Ad

    22. Lesson 15--Conclusion

    23. New Lesson

About this course

  • $75.00 / month with 14 day free trial
  • 170 lessons
  • 12 hours of video content

Pricing options


Get started with a free trial!