You've probably heard Facebook ads are great for your book. But how do you make them work? How do you even START?


You've got your book published, and you're ready to get your career to the next level. After a dozen authors tell you to run ads, you head over to Facebook, only to discover...

  • an ad dashboard that looks like it could launch a space shuttle
  • a bunch of words and concepts that make no sense to your Author Brain
  • total terror.


Well, we've got your back. Because this time, you've got Michaelbrent Collings in your corner!




This time, your teacher is an

Internationally bestselling novelist

  • hundreds of thousands of copies of his books sold worldwide
  • tens of millions of Kindle Unlimited page reads)

Screenwriter

  • Writer of multiple movies starring Hollywood A-listers
  • Member of the Writers Guild of America

The only author ever to be a finalist for the 

  • Dragon Award (multiple times)
  • Bram Stoker Award finalist (multiple times)
           - and -
  • RONE Award


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)



Michaelbrent's books have been translated into multiple languages, sold hundreds of thousands of copies worldwide, and racked up tens of millions of page reads on Amazon's Kindle Unlimited program.


In short: Michaelbrent sells more books than most New York Times Bestsellers.


Michaelbrent has used FACEBOOK ADS to help him achieve his success..and he wants to teach YOU how to make Facebook ads just like he does!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Kickstart your writing!


Best known for thrills (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), he's written bestsellers in a dozen genres, ranging from romance to horror; from sci-fi/fantasy to humor and beyond. 



He's helped thousands of people how to up their writing game, from brand-new writers to multi-million-selling #1 New York Times and USA Today bestsellers.


What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

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Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

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5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

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I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

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5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

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5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

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5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

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Lock in your spot!


Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With tens of thousands of ratings and reviews of his work by readers all over the world, critics, authors, and audiences agree: Michaelbrent knows how to tell a story...


...and how to sell a story.



Now he wants to share the secrets of his writing methods with you!

In this comprehensive Story and the Art and Craft of Writing course, you will learn storytelling techniques--from inception to publication. Some of what you will learn:


The Elements of Storytelling

  • The secret to never getting writers block
  • The single indicator of a "real" writer
  • Principles of telling a story
  • Structure (aka, the mysterious "three-act arc")
  • Why character matters
  • Dialogue tools and tricks
  • Conflict and how to create it while "keeping it real"
  • Setting as character
  • Principles of suspense (the most important tool of any successful writer)
  • Principles of horror and comedy (and why they are almost the same thing)
  • Principles of mystery
  • Principles of romance
  • Principles of sci-fi/fantasy
  • Anatomy of a scene


The ONLY Kinds of Prose Writing

  • Novels
  • Plays
  • Screenplay
  • Comics/graphic novels


Poetry - More Than Just a Great way to Fall Asleep

  • Defining poetry
  • Applying poetry principles to prose


The Strange Story of Novels

  • History of the novel
  • Novel format
  • Novel structure


The Commercial Side of Writing

  • Dealing with contracts
  • Differences between electronic publishing and traditional publishing
  • Selling in the Electronic Age


And (we hate to say it, but it's true) so much more!



So sit back, grab a pen and paper for notes...


...and let's get writing!


Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction.

In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR.

An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Pricing options

Pay over time, or right away for a discount!

Course curriculum

    1. Facebook Ads Basics--Terms to Know

    2. Facebook Ads Basics--Lesson 01--Introduction

    3. NOTE: Get a business page!

    4. GUIDE: How to Create a Facebook Business Page

    5. Facebook Ads Basics--Lesson 02--Ad Hierarchy

    6. More on Facebook Ad Structure

    7. Facebook Ads Basics--Lesson 03--Buying Type

    8. Facebook Ads Basics--Lesson 04--Campaign Ad Objectives

    9. Facebook Ads Basics--Lesson 05--Campaign Naming

    10. Facebook Ads Basics--Lesson 06--Special Ad Categories

    11. Facebook Ads Basics--Lesson 07--Campaign details

    12. Facebook Ads Basics--Lesson 08--AB Test

    13. Facebook Ads Basics--Lesson 09--Campaign budget

    14. Facebook Ads Basics--Lesson 10--Campaign bid strategy

    1. Facebook Ads Basics--Lesson 11--Ad set name

    2. Facebook Ads Basics--Lesson 12--Conversion

    3. Facebook Ads Basics--Lesson 13--Performance Goal

    4. Facebook Ads Basics--Lesson 14--Dynamic creative

    5. Facebook Ads Basics--Lesson 15--Budget & Schedule

    6. Facebook Ads Basics--Lesson 16--Audience Creation

    7. Facebook Ads Basics--Lesson 17--Audience--Detailed Targeting

    8. Facebook Ads Basics--Lesson 18--Audience--Narrowing

    9. Facebook Ads Basics--Lesson 19--Placements

    10. Facebook Ads Basics--Lesson 20--Brand Safety

    11. Facebook Ads Basics--Lesson 21--Ad name

    12. Facebook Ads Basics--Lesson 22--Identity part 1

    13. Facebook Ads Basics--Lesson 23--Identity part 2

    14. GUIDE: How to Switch to a Professional Account on Instagram

    15. Facebook Ads Basics--Lesson 24--Ad setup

    16. Facebook Ads Basics--Lesson 25--Format

    17. Facebook Ads Basics--Lesson 26--Ad Creative

    18. Note on Ad Images

    19. Facebook Ads Basics--Lesson 27--Optimize creative

    20. Facebook Ads Basics--Lesson 28--Ad Copy

    21. Facebook Ads Basics--Lesson 29--Browser Add-ons

    22. Facebook Ads Basics--Lesson 30--CTA

    23. Facebook Ads Basics--Lesson 31--Tracking

    24. Facebook Ads Basics--Lesson 32--Conclusion

    25. NOTE: The Facebook Ads Library

About this course

  • $250.00
  • 39 lessons
  • 1.5 hours of video content

Pricing options


Pay all at once, or pay over time!