Become Your Own Best Story With ALL ACCESS To EVERY Bestseller Life Course!


You've seen it before: an offer to teach you how to write from a self-professed "expert." But when you go to their Amazon page or search for them online, you see:

  • a half-dozen books with a handful of reviews.
  • someone whose "bestseller" has only sold a hundred copies
  • someone who claims to teach but can't claim success.


NOT THIS TIME.


This time, your teacher is Michaelbrent Collings!



This time, your teacher is an


Internationally bestselling novelist

  • hundreds of thousands of copies of his books sold worldwide
  • tens of millions of Kindle Unlimited page reads)

Screenwriter

  • Writer of multiple movies starring Hollywood A-listers
  • Member of the Writers Guild of America

The only author ever to be a finalist for the 

  • Dragon Award (multiple times)
  • Bram Stoker Award finalist (multiple times)
           - and -
  • RONE Award


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully  nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)



Michaelbrent's books have been translated into multiple languages, sold hundreds of thousands of copies worldwide, and racked up tens of millions of page reads on Amazon's Kindle Unlimited program.


In short: Michaelbrent sells more books than most New York Times Bestsellers.


And he wants to teach YOU how to do it the "write" way!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Kickstart your writing!


Best known for thrills (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), he's written bestsellers in a dozen genres, ranging from romance to horror; from sci-fi/fantasy to humor and beyond. 



He's helped thousands of people how to up their writing game, from brand-new writers to multi-million-selling #1 New York Times and USA Today bestsellers.



What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

Read More

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

Read Less
5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

Read More

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

Read Less
5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

Read Less
5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

Read Less
5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

Read Less

Lock in your spot!



Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With tens of thousands of ratings and reviews of his work by readers all over the world, critics, authors, and audiences agree: Michaelbrent knows how to tell a story...


...and how to sell a story.



Now he wants to share the secrets of his writing methods with you!

In this comprehensive course, you will have access to EVERY SINGLE ONE of Michaelbrent's world-class Bestseller Life courses, including...


MINDSET

  • How to Beat Writer's Block (FOREVER)
  • Creating a Bestseller Mindset From the Start

WRITING TECHNIQUE

  • My Best Advice, Two Rules You Cannot Break, and Ten Steps to Overnight Success
  • How to Come Up With a Bestselling Book Idea
  • Story and the Art and Craft of Writing (Legacy Course)


PUBLISHING AND TECHNICAL

  • ISBNs--What, Where, and Why?
  • How to Make a Great-Looking E-book EASILY
  • All About Your Book Cover (Definitions and Requirements)
  • Everything You Need to Know Before Making a Book Cover
  • Finding Media for Your Book Covers
  • Selecting the Right Media (for your book cover)
  • How To Publish Your Book On Amazon

MARKETING

  • How to Target The Right Audience With an Audience Persona
  • How to Build an Author Mailing List--How I Got 30,000 Sign-ups in Just a Few Months!
  • 30 Days to Your Best Book Launch
  • How to Create Amazon Ads for Your Book
  • How to Analyze and Improve Your Amazon Ads
  • How to Create Facebook Ads for Your Book
  • How to Analyze and Improve Your Facebook Ads
  • How to Sell Your Books in Person



PLUS: This course will be updated with EVERY SINGLE Bestseller Life course ever created--now or in the future! As long as you have access to this course, you'll have access to every single update or addition Michaelbrent makes to the Bestseller Life courses!



So sit back, grab a pen and paper for notes...


...and let's get writing!


Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter

Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction. In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR. An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Pricing options

Pay over time, or right away for a discount!

Course curriculum

  • 1

    MINDSET: How to Beat Writer's Block (FOREVER)

    • Beat the Block: Lesson 1--Intro to the Three Ds

    • Beat the Block: Lesson 2--Define

    • Beat the Block: Lesson 3--Killing Your Crap Bird

    • Beat the Block: Lesson 4--Wrap-Up on the First D

    • Beat the Block: Lesson 5--The Second D

    • Beat the Block: Lesson 6--Be Human

    • Beat the Block: Lesson 7--The Third D

    • Beat the Block: Lesson 8--Ridiculous!

    • Beat the Block: Lesson 9--In-Story Strategies

    • Beat the Block: Lesson 10--Final Thoughts on Writer's Block

    • Keep the Ideas Flowing: Lesson 1--Intro to Hacking

    • Keep the Ideas Flowing: Lesson 2--What I do

    • Keep the Ideas Flowing: Lesson 3--The Deets

    • Keep the Ideas Flowing: Lesson 4--Why it Works (part 1)

    • Keep the Ideas Flowing: Lesson 5--Why it Works (part 2)

    • Keep the Ideas Flowing: Lesson 6--Why it Works (part 3)

  • 2

    MINDSET: Creating a Bestseller Mindset From the Start

    • Before You Begin--Lesson 1--Introduction

    • Before You Begin--Lesson 2--Overview

    • Personal Relationships: Lesson 1--Overview

    • Personal Relationships: Lesson 2--Why You NEED Personal Support

    • Personal Relationships: Lesson 3--Business Benefits

    • Personal Relationships: Lesson 4--Cultivate and Nurture

    • Personal Relationships: Lesson 5--Mental Health Perspective

    • Personal Relationships: Lesson 6--The Author Journey

    • Business Relationships: Lesson 1--Overview

    • Business Relationships: Lesson 2--Benefits of Business Relationships (part 1)

    • Business Relationships: Lesson 3--Benefits of Business Relationships (part 2)

    • Business Relationships: Lesson 4--Defining "Success" in Relationships

    • Business Relationships: Lesson 5--Creating Business Relationships (Part 1)

    • Business Relationships: Lesson 6--Creating Business Relationships (Part 2)

    • Attitudes: Lesson 1--Intro

    • Attitudes: Lesson 2--The Business of Kindness (Part 1)

    • Attitudes: Lesson 3--The Business of Kindness (Part 2)

    • Attitudes: Lesson 4--Professionalism (Part 1)

    • Attitudes: Lesson 5--Professionalism (Part 2)

    • Attitudes: Lesson 6--Dealing With Negative Feedback

    • Attitudes: Lesson 7--Conclusion

  • 3

    WRITING TECHNIQUE: My Best Advice, Two Rules You Cannot Break, and Ten Steps to Overnight Success

    • My Best Writing Advice: Lesson 1--The Advice

    • My Best Writing Advice: Lesson 2--Invest Carefully

    • My Best Writing Advice: Lesson 3--Sometimes It's Good To Splurge

    • My Best Writing Advice: Lesson 4--We Are Fiduciaries

    • My Best Writing Advice: Lesson 5--Final Thoughts

    • Two Rules You Cannot Break (And A Third You Shouldn't): Lesson 1--Intro To The Rules

    • Two Rules You Cannot Break (And A Third You Shouldn't): Lesson 2--Bore Me and Die

    • Two Rules You Cannot Break (And A Third You Shouldn't): Lesson 3--Confuse Me And Lose Me

    • Two Rules You Cannot Break (And A Third You Shouldn't): Lesson 4--The Third Rule

    • Ten Steps To Overnight Success: Lesson 1--Intro and Reality Checks

    • Ten Steps To Overnight Success: Lesson 2--Rule 1

    • Ten Steps To Overnight Success: Lesson 3--Rule 2

    • Ten Steps To Overnight Success: Lesson 4--Rule 3

    • Ten Steps To Overnight Success: Lesson 5--Rule 4

    • Ten Steps To Overnight Success: Lesson 6--Rule 5

    • Ten Steps To Overnight Success: Lesson 7--Rule 6

    • Ten Steps To Overnight Success: Lesson 8--Rule 7

    • Ten Steps To Overnight Success: Lesson 9--Rule 8

    • Ten Steps To Overnight Success: Lesson 10--Rule 9

    • Ten Steps To Overnight Success: Lesson 11--Rule 10

    • Ten Steps To Overnight Success: Lesson 12--Final Thoughts On The Ten Steps

  • 4

    WRITING TECHNIQUE: How to Come Up With a Bestselling Book Idea

    • Fundamentals of a Bestselling Concept: Lesson 1--Intro

    • Fundamentals of a Bestselling Concept: Lesson 2--Overview

    • Fundamentals of a Bestselling Concept: Lesson 3--Asking the Right Questions (part 1)

    • Fundamentals of a Bestselling Concept: Lesson 4--Asking the Right Questions (part 2)

    • Fundamentals of a Bestselling Concept: Lesson 5--Narrowing Down the Concept

    • Fundamentals of a Bestselling Concept: Lesson 6--Originality

    • High Concept Thinking: Lesson 1--The Process

    • High Concept Thinking: Lesson 2--Definitions

    • High Concept Thinking: Lesson 3--High Concepts For All!

    • High Concept Thinking: Lesson 4--High CONFLICT

    • High Concept Thinking: Lesson 5--Do You Feel Me?

    • High Concept Thinking: Lesson 6--Intuition

    • High Concept Thinking: Lesson 7--Don't Make Me Cry!

    • High Concept Thinking: Lesson 8--Do You See What I See?

    • Focus: Lesson 1--Remember Who You're Doing This For

  • 5

    MINDSET & WRITING TECHNIQUE: Story and the Art and Craft of Writing (Legacy Course)

    • SPECIAL NOTE:

    • Lesson 1--Intro

    • Lesson 2--Origins Continued and Story Basics

    • Lesson 3--Do You Have What it Takes to be a "Real" Writer?

    • Lesson 4--Oogah Boogah Critical Clariity

    • Clarity tools handout and exercise 1

    • Clarity tools handout and exercise 1--ANSWER KEY

    • Clarity tools handout and exercise 2

    • Lesson 5--Poetry in Prose

    • Poetry in Prose exercise

    • Lesson 6--What Good Stories Have in Common

    • Lesson 7--Principles of Storytelling Know Your Audience

    • Know Your Audience exercise

    • Lesson 8--Story Structure it all Starts With a Wish

    • Lesson 9--Temporality When the Heck am I

    • Temporality exercise

    • Lesson 10--Character When Plot Attacks

    • Lesson 11--Dialogue Helpful Hints

    • Dialogue exercise

    • Lesson 12--Conflict Can't We All Just Not Get Along?

    • Conflict exercise

    • Lesson 13--Setting in Story

    • Setting exercise

    • Lesson 14--Scene: The Basic Building Block

    • Lesson 15--What is This Genre Thing

    • Lesson 16--The Suspense is Killing Me

    • Suspense exercise

    • Lesson 17--Horror and Comedy: We Die Laughing

    • Horror/comedy exercise

    • Lesson 18--Mystery: A Little Bit Backwards

    • Mystery exercise

    • Lesson 19--Romance: Literary Hookups

    • Romance exercise

    • Lesson 20--Sci-fi and Fantasy: Lasers and Dragons and Singing, Oh My!

    • Sci-fi and Fantasy exercise

    • Lesson 21--Theme: Whatever THAT is

    • Theme exercise

    • Lesson 22--Senses in Storytelling

    • Senses exercise

    • Lesson 23--Modes of Storytelling

    • Lesson 24--The LIE of Writer's Block

    • Writer's Block exercise

    • Lesson 25--Differences Between E-pub and Trad-pub

    • E-pub vs Trad-pub exercise

    • Lesson 26--Contracts for Fools and Writers

    • Contracts exercise

    • Marketing exercise

    • Marketing information packet

    • Lesson 27--Conclusion: Go Forth and Write!

    • Conclusion exercise

  • 6

    PUBLISHING & TECHNICAL: ISBNs--What, Where, and Why?

    • The Indie Author's Guide to ISBNs

    • DECISION CHART: To Purchase an ISBN or Not to Purchase an ISBN?

  • 7

    PUBLISHING & TECHNICAL: How to Make a Great-Looking E-book EASILY

    • How to Make a Great-Looking E-book EASILY: Lesson 1--Intro and Mindset

    • How to Make a Great-Looking E-book EASILY: Lesson 2--A Free Option

    • MbC's Preferred Conversion Program: Lesson 1--Getting Started

    • MbC's Preferred Conversion Program: Lesson 2--Why You Should Integrate This Program

    • MbC's Preferred Conversion Program: Lesson 3--Set-up and Metadata

    • Importing: Lesson 1--The Import Process

    • Importing: Lesson 2--Importing Your Chapter Breaks

    • Importing: Lesson 3--Importing Your Cover

    • Exporting & Cleanup: Lesson 1--Cleaning Up Your Ebook

    • Exporting & Cleanup: Lesson 2--Export and Check the Error Log

    • Exporting & Cleanup: Lesson 3--Run a Final Check

    • Drag handle to reorder lessons Exporting & Cleanup: Lesson 4--Final Considerations

  • 8

    PUBLISHING & TECHNICAL: All About Your Book Cover (Definitions and Requirements)

    • Lesson 01--Intro

    • Lesson 02--What A Great Book Cover Is

    • Lesson 03--What A Great Book Cover Does

    • Lesson 04--What You'll Need

    • Lesson 05--Goals

    • Lesson 06--Reality Check

    • Lesson 07--Front Cover

    • Lesson 08--Spine

    • Lesson 09--Back Cover (Part 1)

    • Lesson 10--Back Cover (Part 2)

    • Lesson 11--Who Cares?

  • 9

    PUBLISHING & TECHNICAL: All About Your Book Cover (Technical Stuff)

    • Lesson 01--Intro

    • Lesson 02--Dimensions & Resolutions

    • Lesson 03--Resolution, Bleed, and Trim Area

    • Lesson 04--File Types and Formats (Part 1)

    • Lesson 05--File Types and Formats (Part 2)

    • Lesson 06--Color Modes

    • Lesson 07--Conclusion

  • 10

    PUBLISHING & TECHNICAL: Understanding Your Market (Book Covers)

    • Understanding Your Book Cover Market--Preliminary Note

    • Lesson 01--Intro

    • Lesson 02--Color Schemes & Mood

    • Lesson 03--Identifying Genre Conventions

    • Lesson 04--Romance

    • Lesson 05--Thriller/Mystery

    • Lesson 06--Science Fiction

    • Lesson 06--Science Fiction

    • Lesson 07--Fantasy

    • Lesson 08--Horror

    • Lesson 09--Historical Fiction

    • Lesson 10--Non-Fiction (Self-Help)

    • Lesson 11--Breaking the Mold

    • Lesson 12--Conclusion

  • 11

    PUBLISHING & TECHNICAL: Finding Media for Your Book Covers

    • LEGAL DISCLAIMER

    • Lesson 01--Intro

    • Lesson 02--Definitions and Types

    • Lesson 03--Stock Images

    • Lesson 04--Image Licenses

    • Lesson 05--Custom Images

    • Lesson 06--Decision-Making Criteria

    • Lesson 07--Free Images (Creative Commons)

    • Lesson 08--Free Images (Public Domain)

    • Lesson 09--Legal Considerations

    • Lesson 10--Legal Damages

    • Lesson 11--Legal Compliance

    • Lesson 12--AI Art

    • Lesson 13--Unique Considerations for AI Art

    • Lesson 14--Best Practices for AI Art

    • Lesson 15--Conclusion

  • 12

    PUBLISHING & TECHNICAL: Selecting the Right Media (for your book cover)

    • Lesson 01--Intro

    • Lesson 02--Basic Graphic Design Terms

    • Lesson 03--Scale

    • Lesson 04--Perspective

    • Lesson 05--Horizon

    • Lesson 06--Image Resolution and Clarity

    • Lesson 07--Grain

    • Lesson 08--Grading

    • Lesson 09--Light Source (part 1)

    • Lesson 10--Light Source (part 2)

    • Lesson 11--Composition

    • Lesson 12--Composition: Balance

    • Lesson 13--Composition: The Rule of Thirds

    • Lesson 14--Composition: Contrast

    • Lesson 15--Composition: Problems Illustrated

    • Lesson 16--Focal Point(s)

    • Lesson 17--Typography

    • Lesson 18--Typography: Problems Illustrated

    • Lesson 19--Theme Consistency

    • Lesson 20--Conclusion

  • 13

    PUBLISHING AND TECHNICAL: How To Publish Your Book On Amazon

    • Signing Up For KDP: Lesson 1--Intro

    • Signing Up For KDP: Lesson 2--Signing Up With KDP

    • Signing Up For KDP: Lesson 3--Your Author/Publisher Info

    • Signing Up For KDP: Lesson 4--Bank Info

    • Signing Up For KDP: Lesson 5--Tax Info (US Only)

    • Your Book Information: Lesson 1--Your KDP Bookshelf

    • Your Book Information: Lesson 2--Create and Title

    • Your Book Information: Lesson 3--Prelim Book Info

    • Your Book Information: Lesson 4--Description Categories and Keywords

    • Your Book Information: Lesson 5--Release Date

    • Uploading: Lesson 1--Uploading the Book and Cover

    • Uploading: Lesson 2--Previews and ISBNs

    • Pricing: Lesson 1--KDP Select

    • Pricing: Lesson 2--Marketplaces

    • Pricing: Lesson 3--Pricing and Conclusion

  • 14

    MARKETING: How to Target The Right Audience With an Audience Persona

    • Why?: Lesson 1--Intro

    • Why?: Lesson 2--Understanding Your Audience

    • Why?: Lesson 3--Where IS Your Audience?

    • Why?: Lesson 4--Identifying New Growth

    • How?: Lesson 1--MY Audience Persona

    • How?: Lesson 2--Audience Research

  • 15

    MARKETING: How to Build an Author Mailing List--How I Got 30,000 Sign-ups in Just a Few Months!

    • Why a Mailing List is Critical: Lesson 1--Intro and Reality Check

    • Why a Mailing List is Critical: Lesson 2--Why Mailing Lists Rock

    • Preliminary Requirements: Lesson 1--CRM

    • Preliminary Requirements: Lesson 2--Emails

    • Preliminary Requirements: Lesson 3--Value Added (part 1)

    • Preliminary Requirements: Lesson 4--Value Added (part 2)

    • Preliminary Requirements: Lesson 5--Value Added (part 3)

    • Preliminary Requirements: Lesson 6--Value Added (part 4)

    • Cheap Building Methods: Lesson 1--Organic (part 1)

    • Cheap Building Methods: Lesson 2--Organic (part 2)

    • Cheap Building Methods: Lesson 3--Organic (part 3)

    • Cheap Building Methods: Lesson 4--Examples

    • Cheap Building Methods: Lesson 5--Speaking (part 1)

    • Cheap Building Methods: Lesson 6--Speaking (part 2)

    • Cheap Building Methods: Lesson 7--Speaking (part 3)

    • Cheap Building Methods: Lesson 8--Gamify!

    • Cheap Building Methods: Lesson 9--Gamify! (part 2)

    • Cheap Building Methods: Lesson 10--GUIDE: How to Sumo

    • Cheap Building Methods: Lesson 11--Cross-promo (part 1)

    • Cheap Building Methods: Lesson 12--Cross-promo (part 2)

    • Cheap Building Methods: Lesson 13--Cross-promo (part 3)

    • Cheap Building Methods: Lesson 14--Cross-promo (part 4)

    • Cheap Building Methods: Lesson 15--Cross-promo (part 5)

    • Cheap Building Methods: Lesson 16--Cross-promo (part 6)

    • Cheap Building Methods: Lesson 17--Cross-promo (part 7)

    • Cheap Building Methods: Lesson 18--Your Website

    • Cheap Building Methods: Lesson 19--Social Media (part 1)

    • Cheap Building Methods: Lesson 20--Social Media (part 2)

    • Cheap Building Methods: Lesson 21--Be Their Guest (part 1)

    • Cheap Building Methods: Lesson 22--Be Their Guest (part 2)

    • Cheap Building Methods: Lesson 22--Your Signature

    • Cheap Building Methods: Lesson 23--Mention It!

    • Cheap Building Methods: Lesson 24--Revisiting Codes

    • Paid Building Methods: Lesson 1--Paid Ads (intro)

    • Paid Building Methods: Lesson 2--Paid Ads (preliminary requirements)

    • Paid Building Methods: Lesson 3--Paid Ads (campaign setup)

    • Paid Building Methods: Lesson 4--Paid Ads (ad set)

    • Paid Building Methods: Lesson 5--Paid Ads (ad setup)

    • Paid Building Methods: Lesson 6--Paid Ads (image selection)

    • Paid Building Methods: Lesson 7--Paid Ads (primary text)

    • Paid Building Methods: Lesson 8--Paid Ads (headline and description)

    • Paid Building Methods: Lesson 9--Paid Ads (instant form--part 1)

    • Paid Building Methods: Lesson 10--Paid Ads (instant form--part 2) and Downloading

    • Paid Building Methods: Lesson 11--GUIDE: Creating a "Free" Privacy Policy

    • Paid Building Methods: Lesson 12: CAUTION...Don't Forget...

    • Paid Building Methods: Lesson 13--GUIDE: Downloading Your FB Leads

    • Paid Building Methods: Lesson 14--SUPPLEMENTAL: Images That Work

  • 16

    MARKETING: 30 Days to Your Best Book Launch

    • Introduction

    • We're a Spaceship

    • Copyright

    • GUIDE: Registering Your Work

    • T-Minus 30.1

    • GUIDE: Become a GR Author

    • GUIDE: Adding YOUR Books to GR

    • T-Minus 30.2

    • T-Minus 30.3

    • T-Minus 30.4

    • T-Minus 29

    • T-Minus 28

    • T-Minus 25

    • SAMPLE: One-Sheet

    • Tracking Results

    • T-Minus 21

    • T-Minus 18

    • T-Minus 15

    • T-Minus 14

    • T-Minus 13

    • T-Minus 7

    • T-Minus 3

    • T-Minus 1

    • IGNITION!

    • GUIDE: How to Get Reviewed by Publisher's Weekly

    • T-PLUS 1: The Day After

    • BONUS: MbC's Magic Calculator

  • 17

    MARKETING: How to Create Amazon Ads for Your Book

    • Intro and Signup: Lesson 1--Basic Concepts

    • Intro and Signup: Lesson 2--Intro/Overview

    • Intro and Signup: Lesson 3--Signing Into Amazon Advertising

    • Intro and Signup: Lesson 4--Dashboard Overview

    • Intro and Signup: Lesson 5--Different Amazon Ad Types

    • Sponsored Product Ads: Lesson 1--Ad Format and Product Selection

    • Sponsored Product Ads: Lesson 2--Product Targeting

    • Keywords & Creative: Lesson 1--Keywords and Bid Types

    • Keywords & Creative: Lesson 2--How Bidding Works

    • Keywords & Creative: Lesson 3--Negative Keywords

    • Keywords & Creative: Lesson 4--Ad Creative

    • Bidding & Timing: Lesson 1--Bidding Strategy

    • Bidding & Timing: Lesson 2--Scheduling and Launch

    • Overview: Lesson 1--GUIDE: Setting Up Sponsored Ads (part 1)

    • Overview: Lesson 2--GUIDE: Setting Up Sponsored Ads (part 2)

  • 18

    MARKETING: How to Analyze and Improve Your Amazon Ads

    • Elements Overview: Lesson 1--Intro to Consistency

    • Elements Overview: Lesson 2--Intro to the Elements

    • Elements Overview: Lesson 3--Additional Elements

    • Elements Breakdown: Lesson 1--Keywords

    • Elements Breakdown: Lesson 2--Amazon's Search Bar

    • Elements Breakdown: Lesson 3--Google's Keyword Planner

    • Elements Breakdown: Lesson 4--Ad Copy

    • Elements Breakdown: Lesson 5--Product Page

    • Elements Breakdown: Lesson 6--Targeting

    • Elements Breakdown: Lesson 7--Strategy, Placement, and Outside Sources

    • Monitoring: Lesson 1--Monitoring Sales and KENP

    • Monitoring: Lesson 2--Monitoring Metrics Overview

    • Monitoring: Lesson 3--More on Sales, Spend, and KENP

    • Monitoring: Lesson 4--Monitoring ACoS

    • Monitoring: Lesson 5--Monitoring CTR

    • Monitoring: Lesson 6--Monitoring CVR

    • Continuous Tweaking: Lesson 1--Optimizing

    • Continuous Tweaking: Lesson 2--Budget Rules

    • Continuous Tweaking: Lesson 3--Weekly Schedule

    • Continuous Tweaking: Lesson 4--Extended Weekly Schedule

  • 19

    MARKETING: How to Create Facebook Ads for Your Book

    • Getting Started: Lesson 1--Terms to Know

    • Getting Started: Lesson 2--Intro to Facebook Ads

    • Getting Started: Lesson 3--GUIDE: How to Create a Facebook Business Page

    • Campaigns: Lesson 1--Ad Hierarchy

    • Campaigns: Lesson 2--Buying Type

    • Campaigns: Lesson 3--Campaign Ad Objectives

    • Campaigns: Lesson 4--Campaign Naming

    • Campaigns: Lesson 5--Special Ad Categories

    • Campaigns: Lesson 6--Campaign Details

    • Campaigns: Lesson 7--A/B Test

    • Campaigns: Lesson 8--Campaign Budget

    • Campaigns: Lesson 9--Campaign Bid Strategy

    • Ad Sets: Lesson 1--Ad Set Name

    • Ad Sets: Lesson 2--Conversion

    • Ad Sets: Lesson 3--Performance Goal

    • Ad Sets: Lesson 4--Dynamic Creative

    • Ad Sets: Lesson 5--Budget & Schedule

    • Ad Sets: Lesson 6--Audience Creation

    • Ad Sets: Lesson 7--Audience Targeting

    • Ad Sets: Lesson 8--Audience Narrowing

    • Ad Sets: Lesson 9--Placements

    • Ad Sets: Lesson 10--Brand Safety

    • The Ad: Lesson 1--Ad Name

    • The Ad: Lesson 2--Identity (part 1)

    • The Ad: Lesson 3--Identity (part 2)

    • The Ad: Lesson 4--GUIDE: How to Switch to a Professional Account on Instagram

    • The Ad: Lesson 5--Ad Setup

    • The Ad: Lesson 6--Format

    • The Ad: Lesson 7--Ad Creative

    • The Ad: Lesson 8--Optimizing Creative

    • The Ad: Lesson 9--Ad Copy

    • Finishing Up: Lesson 1--Browser Add-ons

    • Finishing UP: Lesson 2--CTA

    • Finishing Up: Lesson 3--Tracking

    • Finishing Up: Lesson 4--Facebook Ads Library and Conclusion

  • 20

    MARKETING: How to Analyze and Improve Your Facebook Ads

    • Getting Started: Lesson 1--Important Concepts/Words to Understand

    • Getting Started: Lesson 2--Dashboard and Data Sets

    • Getting Started: Lesson 3--Focus on Metrics

    • Getting Started: Lesson 4--Getting Reports of Your Analytics in Facebook Ads

    • Getting Started: Lesson 5--Facebook Audience Insights

    • Getting Started: Lesson 6--Mindset Matters

    • High Cost Causes: Lesson 1--High Cost, Low ROAS

    • High Cost Causes: Lesson 2--High Cost, Low ROAS Cause 1

    • High Cost Causes: Lesson 3--High Cost, Low ROAS Cause 2

    • High Cost Causes: Lesson 4--GUIDE: Getting Reports of Your Analytics in Facebook Ads

    • High Cost Causes: Lesson 5--Lookalike Audiences

    • High Cost Causes: Lesson 6--GUIDE: Facebook Lookalike Audiences

    • Creative Issues: Lesson 1--Ad Copy

    • Creative Issues: Lesson 2--Ad Images

    • Common Mistakes: Lesson 1--Focusing on Vanity

    • Common Mistakes: Lesson 2--Failing to Analyze

    • Common Mistakes: Lesson 3--Not Allowing Time

    • Common Mistakes: Lesson 4--Trying to Get Everyone

    • Common Mistakes: Lesson 5--More on A/B Testing

    • Common Mistakes: Lesson 6--GUIDE: How to Create an AB Test for Your Facebook Ad

    • Common Mistakes: Lesson 7--Conclusion

  • 21

    MARKETING: How to Sell Your Books in Person

    • The Necessities: Lesson 1--Attitude

    • The Necessities: Lesson 2--Location

    • The Necessities: Lesson 3--Skills Overview

    • The Necessities: Lesson 4--Ability to Speak

    • The Necessities: Lesson 5--Your Pitch

    • The Necessities: Lesson 6--Product

    • The Necessities: Lesson 7--That Thing on Your Face

    • The Extras: Lesson 1--Kindness, The Sequel!

    • The Extras: Lesson 2--Willingness to Chat

    • The Extras: Lesson 3--Compound Your Interest

    • The Script: Lesson 1--The Easy Open

    • The Script: Lesson 2--Interest Gauging

    • The Script: Lesson 4--Offer of Assistance

    • The Script: Lesson 5--Don't Downsell

    • The Script: Lesson 6--Conclusion

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