You've got your Amazon Ads running...now it's time to make them WORK.


Every author knows the pain: investing in Amazon Ads, only to see minimal returns. The marketplace is crowded, and without the right strategy, your books get lost. You find:

  • Ads that burn through budget without sales
  • Confusion over metrics
  • A lack of understanding on how to tweak your ads to optimize performance.


NOT THIS TIME

This time, your guide is Michaelbrent Collings!




Michaelbrent has made ads work for him for years, giving him ads with lower costs per click than industry averages, and higher sales than most authors would ever dream of...and he wants to show you his methods!


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)


This time, you're equipped wiith INSIDER KNOWLEDGE from

An expert in Amazon Ad strategies

  • Years of successful campaigns
  • Certifications from Amazon's advertising arm

A master of ad optimization

  • Proven track record increasing ROI
  • Expertise in ad copywriting and keyword selection

An analytics guru

  • Skilled in interpreting complex Amazon Ads data
  • Deep understanding of how to break down complex advertising concepts



In short: Michaelbrent knows how to make Amazon Ads work hard for his books.


And he wants to teach YOU how to do the same!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Get Your Amazon Ads Working For You!


Renowned for his advertising expertise (and recognized for skyrocketing book sales through Amazon Ads), Michaelbrent has mastered the art of digital book marketing across genres.



He's turned the complex world of Amazon advertising into a playground of profit for countless authors, from those just starting to seasoned New York Times and USA Today bestsellers.


What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

Read More

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

Read Less
5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

Read More

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

Read Less
5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

Read Less
5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

Read Less
5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

Read Less

Lock in your spot!




Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, imparting wisdom on ad strategy, keyword optimization, and performance analysis to help authors conquer Amazon's advertising platform, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With hundreds of campaigns under his belt and legions of authors benefiting from his strategies, the concensus is clear: Michaelbrent knows how to craft Amazon Ads that sell books...

...and he's ready to pass his knowledge on to YOU.




Now he wants to demystify Facebook ads for you, helping YOU to achieve your own Bestseller Life!


In this comprehensive How to Improve Your Amazon Book Ads course, you'll dive deep into the world of Amazon advertising, learning everything from the basics of setting up your ads to advanced tactics for optimization and monitoring. Here's just a taste of what's included:

  • Overview of Amazon Ads' essential elements,
  • Deep dives into keywords, ad copy, and product pages,
  • Strategies for targeting, placement, and leveraging external sources,
  • Comprehensive guides on monitoring sales, spend, KENP, ACoS, CTR, and CVR,
  • Practical tips for continuous ad tweaking and optimization,
  • Budget management and creating an effective weekly schedule for ad management.

Prepare to transform your Amazon Ads...NOW!



Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction.

In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR.

An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Pricing options

Pay over time, or right away for a discount!

Course curriculum

    1. Lesson 01--Introduction to Consistency

      FREE PREVIEW

    2. Lesson 02--Intro to the Elements

    3. Lesson 03--Additional Elements

    1. Lesson 04--Keywords

    2. Lesson 04.1 Amazon's Search Bar

    3. Lesson 04.2 Google Keyword Planner

    4. Lesson 05--Ad Copy

    5. Lesson 06--Product Page

    6. Lesson 07--Targeting

    7. Lesson 08--Strategy, Placement, and Outside Sources

    1. Lesson 09--Monitoring Sales and KENP

    2. Lesson 10--Monitoring Metrics Overview

    3. Lesson 11--Monitoring Sales, Spend, and KENP

    4. Lesson 12--Monitoring ACoS

    5. Lesson 13--Monitoring CTR

    6. Lesson 14--Monitoring CVR

    1. Lesson 15--Tweaking (Optimizing)

    2. Lesson 16--Budget Rules

    3. Lesson 17--Weekly Schedule

    4. Lesson 18: Expanded Weekly Schedule

About this course

  • $450.00
  • 20 lessons
  • 2 hours of video content

Pricing options

Save dozens of hours learning from MbC!