You've got your ads...now it's time to make them WORK.


You've made your ads, you sit back and get ready for the money. And what do you see when you check your dashboard?

  • A bunch of terms you don't understand.
  • No way to improve your ads even if you did understand.
  • NO SALES AT ALL.


Let international bestseller and multiple award finalist Michaelbrent Collings help you move to the next step: analyzing and IMPROVING your Facebook ads so they work for  you!




Michaelbrent has made ads work for him for years, giving him ads with lower costs per click than industry averages, and higher sales than most authors would ever dream of...and he wants to show you his methods!

"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)


Michaelbrent's books have been translated into multiple languages, sold hundreds of thousands of copies worldwide, and racked up tens of millions of page reads on Amazon's Kindle Unlimited program.


In short: Michaelbrent sells more books than most New York Times Bestsellers.


And he wants to teach YOU how he uses Facebook ads to do it!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

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Get your Facebook Ads working for you!


Best known for thrills (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), he's written bestsellers in a dozen genres, ranging from romance to horror; from sci-fi/fantasy to humor and beyond. 



He's helped thousands of people how to up their writing game, from brand-new writers to multi-million-selling #1 New York Times and USA Today bestsellers.


What Students Are Saying

About This Course

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

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Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

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5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

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I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

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5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

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5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

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5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

Read More

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

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Lock in your spot!


Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With tens of thousands of ratings and reviews of his work by readers all over the world, critics, authors, and audiences agree: Michaelbrent knows how to tell a story...


...and how to sell a story.



Now he wants to share his methods for making paid ads work for him (instead of just draining his pocketbook). 


Check out the lessons, and get ready to make YOUR ads work, too!


So sit back, grab a pen and paper for notes...


...and let's get to it!



Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction.

In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR.

An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Pricing options

Pay over time, or right away for a discount!

Course curriculum

    1. Important Concepts/Words To Understand With Your Facebook Ads

    2. Lesson 01--Dashboard and Data Sets

    3. Lesson 02--Focus on Metrics

    4. Getting Reports of Your Analytics in Facebook Ads

    5. Facebook Audience Insights

    6. Lesson 03--Mindset Matters

    1. Lesson 04--High Cost, Low ROAS

    2. Lesson 05--Low ROAS Cause 1

    3. Lesson 06--Low ROAS Cause 2

    4. GUIDE: Getting Reports of Your Analytics in Facebook Ads

    5. Lesson 07--Lookalike Audiences

    6. GUIDE: Facebook Lookalike Audiences

    1. Lesson 08--Ad Copy

    2. Lesson 09--Ad Image

    1. Lesson 10--Focusing on Vanity

    2. Lesson 11--Failure to Analyze

    3. Lesson 12--Not Allowing Time

    4. Lesson 13--Trying to Get Everyone

    5. Lesson 14--More on A/B Testing

    6. GUIDE: How to Create an AB Test for Your Facebook Ad

    7. Lesson 15--Conclusion

    8. EXAMPLE: Facebook Ads Organizer

About this course

  • $450.00
  • 22 lessons
  • 0.5 hours of video content

Pricing options


Pay all at once, or pay over time!