Welcome to the marketing know-how all authors need (but don't even know about!)...


You know the drill: countless courses promise to teach you marketing secrets from "experts." But when you check their track record, you find:

  • sparse audience engagement,
  • ineffective ad campaigns,
  • a vague understanding of their actual audience.

NOT THIS TIME.

This time, your mentor is Michaelbrent Collings!




This time, your teacher is an


Internationally bestselling novelist

  • Hundreds of thousands of copies of his books sold worldwide
  • Tens of millions of Kindle Unlimited page reads)

Author Marketing Expert

  • Expert in digital advertising and audience analysis. Proven track record in book marketing (see above!)
  • Expert in digital advertising and audience analysis, with certifications from Amazon, Google, and more


"Michaelbrent has an encyclopedic knowledge of genre and a talent for sharing that information in a fun, engaging, and wonderfully  nerdy way." - Jonathan Maberry (NY Times bestselling author and creator of V-Wars)



Michaelbrent has mastered the art of identifying and engaging his audience, resulting in a dedicated, GLOBAL fanbase.


And he's here to teach YOU how to get your marketing started right: by figuring out who your audience is!

MbC and his work

have been reviewed or featured on...

NPR
Publishers Weekly
The San Francisco Book Review
TEDx
The Big Thrill: The magazine of the International Thriller WritersBPR
The Creative Penn
News on ABC affiliate
Writing Excuses with Brandon Sanderson
About The Authors TV on Tubi TV (fall 2022)

Sign up now!

Boost your marketing!


Recognized as one of the best around at finding fans and creating audience engagement, Michaelbrent has not only sold books across the world but also helped countless authors revolutionize their marketing strategies.



He's transformed the marketing game for many, from budding indie authors to established New York Times and USA Today bestsellers.



What Michaelbrent's Students Say...

5 star rating

Great course!

James Beers

Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marke...

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Michaelbrent's course on story and the art and craft of writing was fantastic! I particularly enjoyed the sections on the myth of writer's block and on marketing. Also of note was Michaelbrent's ability to deliver the course - I could tell by the way he naturally delivered his message that he really knew his stuff. Well done, Mr. Collings!

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5 star rating

Solid Guidance From Michaelbrent

David Loynd

I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects ...

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I've been working through Michaelbrent's lessons, and the key is _working_. He gives you plenty of solid guidance and direction to practice various aspects of expressing your written creativity. Well worth the time and money for anyone looking to improve their writing from hobbyists to students to aspiring masochists, er, writers. If you're serious about learning the craft, let Michaelbrent guide some of your steps along the way.

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5 star rating

If you ae aspiring writer don't pass this by

Brian Switzer

Chock full of actionable ideas and meaningful info.

Chock full of actionable ideas and meaningful info.

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5 star rating

Great course!

Dennis Smith

Very well done course. It taught me so much I never knew before. Highly recommended.

Very well done course. It taught me so much I never knew before. Highly recommended.

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5 star rating

Good course

Rebecca Lyons

Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not...

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Great. He's an entertaining speaker and the exercises were thought provoking and varied In all honesty I haven't finished (this is a normal thing for me not reflective of the course.)

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Lock in your spot!



Publishers Weekly says he "has a gift," The San Francisco Book Review calls his work "pretty near perfect," and Scream Magazine calls him "a master." 



Michaelbrent is a standing-room-only speaker at comic cons and writing symposiums all over the United States, and he's been interviewed and featured on everything from broadcast television to NPR to top writing podcasts like Six Figure Authors, The Creative Penn, and Brandon Sanderson's Writing Excuses. 



With a vast following and countless testimonials praising his methods, critics, authors, and marketing professionals agree: Michaelbrent knows not just how to write a story...


...and how to make sure it finds its audience.



Now he wants to share his marketing insights with you!

In this course, you will learn the most essential starting point for any author: figuring out who your audience is. Michaelbrent will teach you how he does it, so you can do it, too!

So grab your notepad...


...and let's dive into the world of targeted marketing NOW!


Start learning now!

World-class superstars agree:

Michaelbrent Collings is THE teacher for your writing!

About your teacher

Bestselling author and screenwriter Michaelbrent Collings

Michaelbrent Collings is an internationally bestselling novelist, produced screenwriter, and speaker. Best known for horror (and voted one of the top 100 Greatest All-Time Horror Writers in a Ranker vote of nearly 20,000 readers), Collings has written bestselling thrillers, mysteries, sci-fi and fantasy titles, and even humor and non-fiction.

In addition to popular success, Michaelbrent has also received critical acclaim: he is the only person who has ever been a finalist for a Bram Stoker Award (twice), a Dragon Award (twice), and a RONE Award, and he and his work have been reviewed and/or featured on everything from Publishers Weekly to Scream Magazine to NPR.

An engaging and entertaining speaker, he is also a frequent guest at comic cons and on writing podcasts like Six Figure Authors, The Creative Penn, Writing Excuses, and others; and is a mental health advocate and TEDx speaker.

Pricing options

Pay over time, or right away for a discount!

Course curriculum

    1. How to Target the Right Audience with an Audience Persona--Lesson 01--Intro

    2. How to Target the Right Audience with an Audience Persona--Lesson 02--Understanding Your Audience

    3. How to Target the Right Audience with an Audience Persona--Lesson 03--Where IS Your Audience

    4. How to Target the Right Audience with an Audience Persona--Lesson 04--Identifying New Growth

    1. How to Target the Right Audience with an Audience Persona--Lesson 05--My Audience Persona

    2. How to Target the Right Audience with an Audience Persona--Lesson 06--Audience Research

About this course

  • $100.00
  • 6 lessons
  • 0.5 hours of video content

Pricing options


Pay all at once, or pay over time!